4ura was created by the four of us. We shared a vision of bringing people closer to nature, health, and the simple things that help us feel our best.

The name 4ura represents our four founders and the belief that what we put into our bodies shapes the energy we carry. Like our aura, our choices become part of how we feel, live, and show up each day.

Our journey began with a love of authentic matcha and a wish to share something meaningful with our community. We wanted to create more than a product. We wanted to create a ritual that supports wellness, mindfulness, and a healthier way of living.

Our matcha comes directly from dedicated farmers in Kagoshima, Japan. Generations of knowledge, rich volcanic soil, and careful cultivation come together to create exceptional quality tea. We’re proud to support the farmers behind every harvest and honour the time, passion, and tradition they bring to every leaf.

At 4ura, we believe quality and purpose should go hand in hand. We choose organic, carefully sourced ingredients because what we put into our bodies matters.

Every cup connects the earth, the farmers, the four of us, and you.

This is our commitment to health and authenticity, and to supporting the people who make it all possible.

4URA. Four hearts. One vision. From farms to You.